Startups deal with unique challenges. First, they have a limited amount of money in the bank. Second, their team is mostly compensated through equity – remember, you can’t eat stake. Third, their investors want to generate a significant return on their money in as short… Read More
Whether you’re an entrepreneur with a idea you just have to get to market, an IT student or someone heading into a new career in programming; if you’re new to software development it’s hard to know the best topics and applications to focus on first.… Read More
Used wisely, discounts can be an effective method of expanding your business. However, you must be careful to avoid its pitfalls. The first, most important consideration is deciding which of the ecommerce discounting strategies best applies to your situation. In most cases, this will be… Read More
Low budgets and unconventionality are among the prime hallmarks of the classic guerilla marketing campaign. Highly successful at making a company stand out, these efforts tend to produce the best result when they are surprising, witty, bold, or even better, all the above. In fact,… Read More
After venturing into the smartphone market with the Pixel in 2016, Google is now looking to compete with tech giants in the realm of audiobooks. While Apple have dominated the former with the iPhone, Amazon remains the king of audiobooks with their Audible service. Now Google… Read More
