Why Make Custom WordPress Websites Responsive?

29469023_sFrom its humble beginning as a blogging system, WordPress has now become the most widely used content management system. WordPress is able to provide a well-optimized system that allows users to create designs and layouts based on their needs. Plugins, themes and templates can be installed and used in order to build custom websites. Its different tools and features also make WordPress a preferable choice when making responsive web design.

What is Responsive Web Design?

In basic terms, responsive web design refers to the approach of making websites highly usable across a wide range of devices with different screen sizes. With layouts that adapt to the viewing environment, the visitors of a website can easily navigate and read your web content without having to resize, pan or scroll too much. To see a short and simple video that perfectly explains responsive web design visit MD Media Co.’s page on Custom Web Design in Houston, TX.

Why is Responsive Web Design Important?

Responsive web design is a trend, which is not likely to abate in the coming years. Web designers and developers now have to consider the viewing experience of all visitors who use desktop computers, tablets, smart phones and other handheld devices. Today, roughly 1.9 billion people access the web using their smart phones. Approximately 90% of Internet users access the web using multiple devices.As more types of devices with different specifications and sizes are released, the need for responsive websites increases.

Aside from taking into consideration these various technological advancements, responsive web design can also be used to promote and maintain brand recognition. Your website is a representation of yourself, your business or your organization. From a marketing perspective, responsive web design can make it easier for you to get in touch and connect with your audience. By having a responsive layout, you will be able to make sure that your website looks the same wherever it is being viewed.

If your website is not responsive, you run the risk of not correctly displaying all the elements in your web page. Menus, texts and images could be misaligned, skewed or  not proportional. For one, your website will look unprofessional. Also, your visitors may have to unnecessarily scroll around to find what they need.

With a responsive custom WordPress website, you can make sure that everything is accessible for your visitors. For example, if you are running an online shop, your clients will be able to find and purchase what they need without any delays. The responsiveness of your website can increase its usability and effectiveness in all types of devices. Eventually, your effective custom WordPress website can help expand your horizons and reach out to other potential users.

Author Bio

Doug Harrison has over 10 years of experience in the marketing industry and is a frequent blogger on the topic of web development and Marketing. Doug is also the Marketing Director for MD Media Co. a full service marketing firm based in Houston, TX with offices throughout Texas. MD Media Co. specializes in search engine optimization and custom web design services for businesses both large and small.