1. Flash Works, But Not Always!
You need to understand between the needs of different types of websites, and different web pages. A Flash website might not work all the time, so you need to be prudent enough. A gaming website can definitely do wonders in Flash, but not necessarily a business website! So, use HTML, JavaScript and CSS where there is no need of interactive components.
2. Prefer Java Scripting for Hidden Content
JavaScript is always ideal to be used for hidden content and implementing high level of security within your website. Using a browser plug-in is recommended in this regard.
3. Use Smart Naming Conventions
While naming your website, web pages, images and other content; you should use a smart approach. Naming conventions can play an important role in increasing your PR over Google. So give name to the content and images by enhancing the context in terms of search engine spider.
4. Avoid Over-use of Links on Your Home Page
Providing internal links is important for enhancing the chances of any website to grow, but excessive usage of hyperlinks can drown the purpose.
5. Avoid Redundancy
Repeating links is not a good practice to enhance the PR of a webpage, so avoid this practice.
6. Keep the Keyword Density Rational
In the blogs, articles or other such content that you use to promote your business over the internet, take extreme care of the keyword density. Like, in a article of 500 words, keyword density between 5 to 8 is reasonable.
7. Blogging
Blogging can allow you to enhance your business in an effective manner, and you can also target your prospective clients in a better way by keeping them updated and interacted all the time.
8. Your Brand Name Should Be Unique and Emphasized
Lay particular emphasis on your brand name, and give a name that is easy to be remembered by people.
9. Code Optimization
Use highly optimized code and queries, so that the speed of your web pages remains good. It is always better to remove the extra spaces, comments and tags from the scripts, so as to make the code work faster.
10. Target Relevant Traffic
Receiving the relevant traffic is something really important for your business. Apply optimized SEO strategies to get hold of the smart traffic.
About the Author
Gabriel Ryan is an artist who is passionate about poster art. Check out his website www.juliasantengallery.com where you will also find antique posters.