A slogan has a fame besides having outstanding brand recall, it have a intangible factor that makes us look twice and think thrice. It must be a worthy for the public to remember and is a phrased in such a way that the public should like it to remember.
Guidelines for Creating a Catchy Slogan
1. Identification – A good slogan must stay consistent with the brand name either clearly stated or strongly implied. It’s good to have the name of your business to it.
2. Memorable – Some of the best taglines or slogans are still being used today, even though they were launched several years ago. In other words, a catchy slogan is one that is easily memorable.
3. Beneficial – Disclose your purpose and benefits of the product by conveying the message in a language that consumer can understand. Create a positive feeling for a product within your consumers.
4. Differentiation – A slogan should able to stand apart from crowd. It must be creative and original tagline or slogan.
5. Keep it simple – Use proven words and short keywords more than one.
Slogans of Some of the Notable Companies
Imax
Volkswagon
Blogger
Mac Pro
Harley Davidson
Calvin Klein
Google
Survivor TV Series
Canon
Walmart
Johnnie Walker
Matchbox
Reebok
3M
United Negro College Fund
Marks & Spencer
Federal Express
Nikon
Red Cross
Playstation
Porsche
Disneyland
Fortune Magazine
Holiday Inn
Ajax
Adidas
Haagen-Dazs
Yellow Pages
IBM
Abbey National
Kodak
McDonalds
Hallmark
De Beers
Levi’s
Nike
Nokia
Tag Heuer
Sony
News Statesman
Subway
Electronic Arts
Olympus
Vodafone
Maxwell House
Clairol
Aston Martin
Burger King
Visa
Coca-Cola
M&M
Jaguar
AT&T
Kentucky Fried Chicken
L’Oreal
United Airlines
Diesel Jeans
Metropolitan Life
Nintendo 64
Dixon
Ebay
General Electric
Du Pont
The National Lottery
Energizer
Slogans of Some of Top Advertising Agencies
J Walter Thompson (JWT) – “Time is the new currency”
DDB – “Co-creation”
Leo Burnett – “Creating ideas and building brands that truly matter to people”
M&CSAATCHI – “Brutal simplicity of thought”
Saatchi & Saatchi – “Nothing is impossible”
Bartle Bogle Hegarty (BBH) – “When the world zigs, zag”
TBWA – “The disruption agency”
Ogilvy Group – “To be most valued by those who most value brands”
RKCR/Y&R – “Brand energy”
Wieden + Kennedy – “Creating strong, provocative relationships between good companies and their customers”
Euro RSCG London – “Contagious ideas”
WCRS (Aegis Group) – “A brand’s best friend”