You have created a great looking website, added all the bells and whistles and in terms of appearance that blow your competition out of the water. However, you have noticed your traffic to this amazing site does not reflect the amount of time, effort or money you put into it. If you are at this point and ready to see the traffic that you think your website deserves, then an element you have to implement is search engine optimization (SEO).
SEO is what gets your website noticed in SERPs (search engine results pages). Consider the following: search engines such as Yahoo and Google now influence as much as 88 percent of purchase decisions. Additionally, more than 80 percent of all internet users are putting search phrases into the search engines and finding either you, or your competitor. However, if your website does not show up on the first page of results, there is a good chance you are never even seen.
Why? 75 percent of people who search for someone or something online, will never scroll past the first page of results.
These are not made up statistics. If you are not showing up within the first or second page of results, then you are missing as much as 50 percent of the traffic that could be coming your way. In order to grow your website, you need to hire a team that offers search engine marketing expertise and that knows how to ensure you show up where you belong – on top!
Google Updates Searching Criteria Constantly
In order to drive online sales, you need a strong position in the search engines. SEO is not a set-it-and-forget-it effort. It is something that has to be constantly worked on and updated to meet the changes made by Google. Any quality SEO expert understands this and can ensure your website remains ranked high in the results.
Great Content is No Longer Enough
Content is still king, but if you done implement an SEO strategy this content will never be seen. Most traffic for websites is generated through search engines. This means that you have to be showing up in order to be seen.
When it comes to SEO, it is essential to consider what works and what does not work. Keyword stuffing is a huge no-no, that will likely get your website penalized and in some cases blacklisted altogether. If you are unsure of how to proceed with SEO for your website, then visiting bluehatmarketing.com can be extremely helpful. The pros here can handle the creation and implementation of a SEO strategy for your website. Contact BlueHat Marketing today.