Automated marketing is a growing trend in any business looking to increase sales and reduce operating costs. In other words, any business can benefit from an automated marketing platform. So, if automated marketing can help your company grow and attract and retain new customers, then it has to be a no-brainer, right? Maybe.
How do you know which automated marketing platform is right for your needs? And, if you do determine the best platform fit, should you administer it yourself or enlist the help of a full-service automation company?
Here are some tips in answering these questions about automated marketing platforms:
Self-reflection is the first step
To determine whether or not an automated marketing platform is a good fit for you, the first step is to take a look within. Look at how you currently run your business and outline areas of improvement.
Look at your company’s short and long-term goals and your plan to reach them. If, after this type of internal look at your company, you determine that you need an automated marketing platform, then it is time to find the right fit.
Resources are another key
Resources – both financial and employee talent – are a key in determining the best automated marketing platform for your company. Do you have the financial backing to hire a company that can recommend an automated marketing platform and help to implement it?
Even if you have the financial flexibility to enlist a full-service marketing automation company, it might not be necessary. If you have employees with the creative skill set in key areas of marketing automation, then software and automation applications might be all that is necessary. There are many places to find resources and tools for automated marketing, like these from searchengineland.com.
Again, the knowledge needed to make the best automated marketing platform decision comes from knowing who your company is and what your workforce has to offer.
Learn what marketing automation companies have to offer
Just as you screen employee candidates before making an important hiring decision, you should do your homework when it comes to choosing an automated marketing platform company. Look for automated marketing platforms in your favorite search engine and you will be inundated with options.
Companies that are across the globe can offer the same type of personalized service as those who are within your zip code with today’s mobile technology. Don’t be afraid to ask questions of any potential marketing automation candidate so you find the best fit for your individualized needs.
Track records are not just for sports competitions
All of the top automated marketing platform companies do most of the same things well. If they didn’t, they wouldn’t be at the top of the automation heap.
It is important to find a company that has had success working with businesses that share similar goals and values as you do. This is where it is beneficial to look at the client’s automated marketing platform companies have worked with to determine which the best fit is.
These automation companies may be the experts in their field, but they don’t know your business like you do. Asking the right questions about their approach to marketing automation goes a long way in determining the best partnership fit.
Look at some of the exciting automated marketing platform possibilities with automated marketing platforms from Salesfusion.