What exactly is a “Coming Soon” page?
Like I’ve mentioned earlier: If your “Coming Soon” page is ordinary a static white page with some under construction icon, you are going to fail to grab visitor’s attention.
When visitors land on a coming soon page, chances are they’ll never return again if the page is not attractive or has lack of information about services or future launch date. A properly designed “Coming Soon” page not only thrusts the anticipation to a higher level, it also keeps visitors in the loop by getting them to subscribe to the news update.
Types of “Coming Soon” Pages
When a “Coming Soon” page comes in, to tell visitor everything about your site, and grab this chance to get something from them. “Coming Soon” page is not just about the site that’s getting to launch, it can also be used during site revamp or maintenance.
Type 1: Page that explains the site
The biggest use of the “Coming Soon” page is to tell visitor what’s all about your site and what they can expect when your site is launched. You can use either few paragraphs or sentences to introduce your site or estimated date it would be launched, or some typographic element. But Keep in mind that visitor should not be bored while reading it.
Unless you want to use the curiosity to get visitor subscribed your site, try to use comprehensive words based on your favored language. English should be the best language as most of us recognize it, but you can use any language as long as it suits your site language or targeted user. Once visitor knows more about your site, they are more likely to bookmark your site or sign up a subscription to welcome the launching day.
Type 2: Page that encourage visitor to subscribe
All you want to do after introducing your site is to get your visitor subscribed it. Subscription not only increases the chance of revisit, it boosts your subscriber number. You can never imagine how aggressively your subscriber number would grow by putting a simple subscription box on the “Coming Soon” page, particularly when visitors are interested in your site.
There are various design for subscription form, but most of them are a rounded square box with a subscribe button containing some words.
Type 3: Page that keeps visitors updated via social networks
In recent years, a social network plays an important role in marketing website. This type of “coming soon” webpage has some linked social media icon that lets you to build your social network kingdom even your website is not fully functional. Linking to social network like DeviantArt also allows visitor to visit your portfolio or current work, which directly increase their interest on your coming new site.
Type 4: Provide useful contacts
If you’re launching consulting or shopping site, contact would be the key role for your successful sales. Any contact method like store location, email address or phone number is suitable, just make sure you have provided exactly what visitors need to contact you.
Type 5: Beta testing invitations
If you are a team that builds up the web-based application or interactive site, then your visitor can be your valuable tester for the site. Simply drop down a subscription and make a calling, anyone who passes by could possibly be your future tester.
Type 6: Page that promote your product
Followed with introduction and contact, you can offer a product that visitor might be interested with. Of course, your page design should be convincing enough to encourage visitor to take a view on your product.
Type 7: Page that create curiosity in visitor
Curiosity is the thing that kills both cat and human. A joke apart, you can properly do some viral marketing by design a “Coming Soon” page without any introduction but may be an interesting graphic or icon. It’s better to put a contact or subscription form in the page, as we don’t easily bookmark a site without knowing anything.
Additional Tip: Be friendly with SEO
Friendly speaking, you should make your “Coming Soon” page SEO-friendly. Avoid spamming or applying any black hat SEO trick like Cloaking on page, or the domain would be banned by search engine even before it’s launched. Keep the good SEO habit, and then you would have a successful page to begin.
Simple, creative and informative are keys for successful “Coming Soon” page design. If you got extra idea for “Coming Soon” page design, or you have stumble upon an interesting design and probably want to share with us, be sure to drop a comment!