Negative space is the empty space around and between the main elements in a design. And in a logo design, it is common practice to use negative space to form shapes that help convey the message through the logo. Since logo design is the symbolic representation of products, services, ethics and which helps to determine reliability and reproduce designer’s professionalism, and as our eyes lean to focus on the positive space, sometimes these “hidden shapes” go unnoticed at first glimpse. That’s why sometimes you have to look a little bit closer to get the full meaning of a logo. So for your inspiration, here are 20 logos with clever negative space.